Nike's Dilemma Case Study Example | Topics and Well Written Essays - 250 words

Nike's Dilemma - Case Study Example The on-going recession poses a serious threat to expansion of sports businesses. The only option left is to increase their advertising and improving the quality of the service they give to their customers. Titleist and other competing companies dealing with golf products could have taken advantage of this by raising promotions targeting clubs currently buying from Nike. As quoted on the Wall Street journal, â€Å"in 2009, sales of clubs and other support tools fell in by 11.9 %, which is three quarters of total golf sales Bustillo† (web). However, two other Nike golfers won two crucial matches in the same year helping Nike to regain the lost credibility. The drop in the golf sales and the recessionary period may hinder Nike to venture into new golf products, but this is advisable. Nike needs to work hard in rebranding Woods. This is one of the best ways of securing sales in golfing market since Woods is still influential despite the presently tainted image. The idea of introduction of new golf balls, t-shirts, and shoes that do not bear the old names that Woods used. They â€Å"Have you learnt anything?† Commercials by Nike helped in gathering people’s views on the scandal after engaging them to respond. Nike was supporting Woods to rejoin his family and achieve both corporate and personal penance. This approach by Nike was not much of a help since the companies sales still went down. According to National Golf Foundation, there is a decrease in golf sports. Since 2000, the number of those involved in this sport fell from 26 million to 30 million. Additionally, the persons who played this sport for 25 times a year fell to 4.6 million in 2005 from 6.9 million in 2000 (Vitello

Intercultural Communication Essay Example | Topics and Well Written Essays - 1250 words

Intercultural Communication - Essay Example Many organizations hire individuals from different countries to serve in different capacities within their ranks. One challenge that employees face in such organizations is understanding people with backgrounds that are different from theirs (Wang & Li, 2007). In such an environment, employees need to develop skills that enable them to become successful and effective intercultural communicators as they engage their colleagues in communication and as they interact at the workplace. Communication is one of the major components of effectiveness at a work place, the reason being that without effective communication, there are high chances of distortion in the message. This tenet affects the outcome of an instruction or direction and increases chances of poor performance. However, cultural differences have the potential to create considerable difficulty in intercultural communication since culture has a strong effect on beliefs, values, nonverbal behavior, language, worldviews and relationships with other people (Chitakornkijsil, 2010). For the management, intercultural communication facilitates the exchange of meanings between them and other managers from other countries. Managers who have subordinates from different countries working under them face the challenge of encoding and decoding messages in the correct way to ensure that the message is interpreted correctly. Every international manager qualifies as a communicator in the sense that they do or say conveys essential information to someone or a group of people within or outside the organization (Lauring, 2011). In a world where no country is self-sufficient in terms of resources, cultures and markets increasingly converge. For an organization to record considerable success in today’s business environment, it has to adopt cross-cultural teamwork and collaboration (Samovar, McDaniel &